Lifestyle
Yves Saint Laurent Names Dua Lipa Global Makeup Ambassador
Feb
English-Albanian singer-songwriter Dua Lipa has been announced as the new global makeup ambassador for Yves Saint Laurent Beauty.
The 28-year-old, who has been the face of the brand’s Libre fragrance since 2019, will be expanding her role and collaborating on a new three-wave campaign to launch the new lip collection, YSL Loveshine.
The campaign will kick off with the lip gloss stick Candy Glaze, followed by the debut of the Wet Shine lipstick on March 15. In April, there will be a national rollout of various nude shades, with a final product planned for launch later this year.
Dua Lipa, a Grammy award-winning English-Albanian singer-songwriter and the founder of Service95, a global venture focusing on style, arts, and society, expressed her excitement about her role as the new global makeup ambassador for Yves Saint Laurent Beauty. She stated, “For me, fragrances and makeup are another form of self-expression, a way to explore my playfulness, my creativity, and my individuality. I am thrilled to be on this journey as part of the YSL Beauty family.”
The inaugural campaign for the renowned French luxury cosmetics brand was captured by director Nathalie Canguilhem in Morocco, aiming to usher in a “new generation of make-up consumers in 2024.”
Stephan Bezy, the international general manager at YSL Beauty, expressed enthusiasm about Dua Lipa’s role, stating, “Dua Lipa brings an electrifying energy to our brand, inspiring women to not just wear makeup but to make a statement about who they are and what they stand for. Her influence is a celebration of individuality, a statement of empowerment, encouraging everyone to embrace their unique beauty with confidence.”
The beauty label describes “YSL Loveshine” as more than a collection; it is a shine statement, characterized by bold expression fueled by self-love and an unapologetic attitude, perfectly complemented by Dua Lipa.
YSL’s global beauty director, Tom Pecheux, the creator of the makeup looks in the campaign, noted, “YSL Loveshine is for anyone who wants their lips to feel soft, hydrated, plump, and juicy. This collection allows you to create fresh and shiny looks with a playful twist on sophistication.”
In past years, YSL has appointed other beauty ambassadors, including singer-songwriter Lil Nas X, actress Zoë Kravitz, actor Austin Butler, and the first UK local ambassador, Yasmin Finney, known for her role as Elle Argent in the Netflix series Heartstopper.
Dua Lipa has also made her acting debut in Greta Gerwig’s film “Barbie,” portraying the Mermaid Barbie, and contributed to the official soundtrack of the Oscar-nominated film with her song “Dance The Night.”
